Why Did Gmail Change the Format Again?
If y'all've noticed that your newsletter looks different in the template editor of FreshMail Designer than it does in email service providers, we're hither to tell you that what you run into is quite normal and expected. Let the states explicate.
So why does it await different?
Various email service providers interpret HTML Format HTML + TXTWiadomość, która zawiera format HTML i TXT. Programy pocztowe, które nie będą mogły odtworzyć wiadomości westward formacie HTML, wyświetlą ją w formacie TXT. Należy pamiętać, że wyświetlenie wiadomości w formacie TXT uniemożliwi zraportowanie jej w kontekście otwarć. code in different ways. For example, Outlook and Gmail don't display graphics in messages and Outlook displays rectangular buttons instead of circles.
Information technology's usually impossible to completely avoid these small differences in the appearance of your newsletter in dissimilar programs but it is definitely within your power to limit how significant they are. In FreshMail, this is aided by something called "graceful degradation".
It works on the principle of ever making your electronic mail legible for subscribers, no matter if they open up it in Gmail, Outlook or on a smartphone awarding. The idea is that the most important affair is ensuring that it'due south piece of cake to read your message regardless of what plan is used to open it although some elements may be reformatted in the procedure.
How electronic mail inboxes back up CSS attributes
FreshMail issued a CSS written report to brand it easier for a unmarried template to display properly for every subscriber no matter what program is used to open it.
On the ground of the CSS report we can identify three subgroups of email service providers:
Grouping 1 - everything works the manner it should - iMail (Apple) and Thunderbird
Group 2 - almost everything works the way it should - Gmail
Group 3 - styles and details become lost - Outlook (with the exception of Outlook 11)
The undisputed leader in supporting CSS attributes are desktop programs installed Mac computers - Apple Mail, Outlook 2011, Mozilla Thunderbird and native post applications for iPads and iPhones.
Some time ago, marketers and coders tried to blueprint newsletters for the most elementary version of Outlook with the intention of creating a message that would display the aforementioned everywhere without errors. This is a bad idea today because it doesn't allow marketers to use all the possibilities that nosotros come across in current trends in email marketing.
Which elements of a newsletter display differently in diverse email service providers?
External fonts
Newsletters contain universal fonts, characters that are installed in 99% of all the computers in the globe. Using them ways that you can exist sure that your pattern volition appear the same in all e-mail service providers.
In FreshMail, these are the first 14 fonts that y'all tin can select when designing your newsletter.
Merely what well-nigh if y'all want to use a different font?
The first grouping displays all characters.
In the second group, we find characters that are changed to other fonts when displayed. It can be a random font or a similar one.
The third group uses a defined fallback. In FreshMail, suitable fallbacks are automated and that's why different electronic mail service providers brandish the bulletin differently but correctly.
Remember that if fonts are inverse, spaces between lines and letters may as well change.
Rounded corners
Sometimes you desire to use CTA buttons in your design that have rounded corners. Gmail supports them but Outlook doesn't and then they appear as rectangles.
In the case of Outlook, FreshMail adds a conditional code that creates a divide push that is slightly rounded off.
Background picture
Sometimes designers want to identify text of the bulletin on top of an prototype to brand the message visually compelling. Yous have to recall though that graphics are not automatically downloaded in electronic mail clients and unless your subscriber manually does so, he will not see anything that you wanted to communicate in the message.
The solution to this problem is to utilise the groundwork paradigm. Therefore you will set apart the text and the graphic into a separate element so that the copy is always visible. Notwithstanding, the groundwork images aren't supported beyond all e-mail clients
- The first group displayed background images without a problem.
- Outlook and Gmail don't display groundwork images
Gifs and video
If y'all want to attract the attending of subscribers with something a fiddling out of the ordinary and present several products without extending the newsletter or tell a story, then an animated GIF or video might exist only what y'all need.
Embedding a video in a newsletter is not as simple equally with a static graphic. There are not divers protocols or standards and unfortunately many email clients make it difficult to ship full video clips in emails.
You lot tin use fallback files and load a replacement in the class of a GIF animation or a static image. This makes you certain that for every private recipient the email will be displayed correctly.
GIF files are supported past nigh email service providers but there is a problem with Outlook, which displays just the start epitome from GIFs, and then be sure to fix a fallback movie.
Source: https://freshmail.com/help-and-knowledge/help/sending-a-campaign/why-does-the-appearance-of-my-email-changed-in-different-email-inboxes/
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